Third Party Logistics (3PL) in Australia: The Complete Guide for eCommerce & Retail

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Third Party Logistics (3PL) in Australia: The Complete Guide for eCommerce & Retail

This comprehensive guide will answer all your questions when it comes to 3PL (Third Party Logistics). If you’re an established eCommerce business or bricks and mortar retail brand looking to improve your fulfilment processes, this guide will help you understand what 3PL is, how it works, and how we can help you save time, money and grow your business.

What is Third Party Logistics (3PL)?

A Third-party logistics company (3PL) is a service provider who handles your ecommerce logistics, warehousing and order fulfilment operations. This usually includes functions such as warehousing, inventory management via access to technology, order fulfilment, and shipping.

Instead of managing a warehouse, staff and tasks such as picking, packing and delivery, your 3PL provider will manage your operational requirements for you, saving you time and money, and allowing you to focus on growing your business.

Service offerings are based on your requirements and can include B2B (wholesale fulfilment, cross dock) and B2C (ecommerce order fulfilment).

Outsourcing logistics services started to become popular in the 1980’s, and the introduction of the world wide web and ecommerce in the 1990’s completely built and revolutionised the 3PL landscape that we know today.

Learn more about our 3PL services

Why Businesses Need 3PL

 

If you’re managing your own fulfilment, you’re probably spending hours on managing staff, inventory management, picking, packing and tracking, not to mention the costs involved with paying for a warehouse, staff and all the equipment you need. A 3PL helps you:

  • Save time by removing the work of picking and packing orders
  • Scale faster with access to warehouse space immediately
  • Reduce shipping delays with stringent SLA’s
  • Improve customer satisfaction, because we deliver on time
  • Cut staff and warehousing costs, only paying for what you need

Explore our warehouse facilities

How Does 3PL Work? The 3PL Order Fulfilment Process

We keep it simple. Here’s how it works in four steps:

  1. Connect: You integrate your eCommerce store or ERP system with a your 3PL providers warehouse management system.
    Find out more about our warehouse management system which supports over 100+ platforms including all majors such as Shopify, Cin7, WooCommerce & more.
  2. Store: Send your stock to your chosen 3PL warehouse to be scanned in, stored and organised efficiently.
    Find out more about our secure custom-built order fulfilment centre in Homebush, Sydney.
  3. Pick & Pack: Your customer places an order. Your 3PL team pick the order, pack with custom packaging, and get it ready for delivery; quickly and efficiently.
    At Plan A Logistics we offer same day dispatch guaranteed.
  4. Ship: Your orders are shipped through your 3PLs network of carriers. This network should include AusPost, StarTrack, FedEx and Direct Freight, depending on your order request. Tracking is automatically created and is available in real time via our customer dashboard.

10 Powerful 3PL Services That Help Brands Grow

A great third-party logistics (3PL) partner does more than just ship orders. The best 3PLs offer a suite of powerful services that simplify your operations, boost efficiency, and ultimately help you scale. Whether you’re just starting out or managing a high-growth brand, here are 10 of the most valuable 3PL services available — and yes, Plan A Logistics offers them all.

  1. Same Day Order Dispatch
    Fast shipping isn’t a “nice to have” — it’s a customer expectation. Today’s shoppers expect their orders to be packed and, on the road, almost instantly. But let’s be honest, meeting tight dispatch deadlines daily can be stressful and resource-heavy. A quality 3PL will have streamlined warehouse workflows and cut-off times to guarantee same-day dispatch of your orders.At Plan A, any orders received before 11am are shipped the same day — helping you keep delivery promises and customer satisfaction high.
  2. Real-Time Inventory Management
    Inventory control is at the heart of smooth operations. Without visibility, you’re flying blind — and risking oversells or back orders. Real-time inventory syncs your warehouse with your online and retail stores, ensuring you can reorder on time and meet demand.Your 3PL should give you live visibility over your stock levels and order activity across all channels. The tech conversation should go both ways — updates from your fulfilment centre should instantly reflect on your online store. This means you always know exactly what stock is available to send.At Plan A Logistics, we provide all customers access to our cloud-based dashboard where you can track inventory movements in real-time, make adjustments, and even set up automated low-stock alerts so you never run out of your bestsellers.
  3. Omnichannel Fulfilment (B2C + B2B)
    Selling direct to consumers, into retail stores and through marketplaces? Today’s brands are multi-channel, and managing multiple stock locations can quickly become a logistical headache. A 3PL that can handle both B2C and B2B fulfilment under one roof means you keep all your stock in one warehouse, without the hassle of moving inventory between locations.Whether it’s fulfilling an ecommerce order from your website, selling on marketplaces like The Iconic, or shipping wholesale stock, it’s best to centralise fulfilment through a single partner. This essentially acts as your operational hub.For example, Plan A handles both ecommerce and wholesale orders, along with EDI, dropshipping, cross-docking and stock replenishments for bricks-and-mortar stores, all through one system that connects with retailers and your retail backend. It saves you time and cuts out costly errors.
  4. Custom Packaging & Kitting
    Want to impress customers with a standout unboxing experience? Packaging is an extension of your brand — it should feel thoughtful, not generic. But pulling off personalised packing in-house can be time-consuming. That’s where a good 3PL comes in.A 3PL can help in the following ways:
    Custom Packaging:
    Make an impression with custom packaging. 3PLs like Plan A Logistics make it easy for you to select the right custom package for any order combination. Your order can be packaged in custom branded boxes, custom mailer bags, branded tissue paper, and even include branded inserts or handwritten notes.

    Kitting:
    Kitting is a value-add service which allows you to customise how your inventory is prepared for customers. A quality 3PL will tailor the packing process and add personal touches like removing polybags, constructing boxes, adding stickers, or wrapping items.                                        Handwritten Gift Notes:
    Personalised gifting is a great way to increase brand loyalty. A good 3PL lets you include custom handwritten gift notes with your orders — just supply the message, and we’ll take care of the rest.  Marketing Inserts:
    Make the most of each package by slipping in marketing inserts — promote a future discount, launch a new product, or reinforce brand values. Plan A Logistics can include inserts in any order.At Plan A Logistics we do it all: handwritten gift notes, tissue wrapping, custom boxes, label placement, removing polybags — we even pre-kit bundles or marketing inserts to save you time.
  5. Returns Management
    Order returns are a normal part of the ecommerce game, and they don’t have to be painful. An unrefined and clunky returns process can lead to unhappy customers and lost sales. An experienced 3PL helps streamline your reverse logistics by integrating your order returns platform within your warehouse.How you handle returns says just as much about your brand as the order delivery experience. Your 3PL should help with quality checks, restock or dispose of returned items, and provide real-time inventory updates.At Plan A Logistics, we can inspect, restock, quarantine, or dispose of returns based on your needs, and we’ll keep you in the loop with full transparency through our dashboard.
  6. Simple Tech Integration
    The best 3PLs will make integration effortless. Tech should simplify your workflow, not make it harder. Seamless integration means you can focus on growing your brand, instead of wasting time troubleshooting fulfilment.Any major ERP including Shopify, Cin7, Netsuite or WooCommerce, should be able to plug your store into their system fast, without needing big budgets or IT teams.
    When your 3PL uses a market-leading Warehouse Management System, you get a true fulfilment solution to manage your inventory, orders, returns and more in one location.We support integrations with 100+ platforms, and our in-house tech team takes care of the onboarding. We don’t want to brag but most of our integrations are complete within 2 weeks, so you’re up and running quickly, without the headaches.
  7. Secure, Purpose-Built Facilities
    You’re trusting your 3PL with your inventory, so their facilities need to be top-notch. Great logistics starts with great infrastructure.Warehouse conditions directly impact the safety, accuracy, and speed of your fulfilment. Look for proper racking, climate control, security and safety systems. Purpose-built facilities are focused on efficiency, so when your orders come in, they are fulfilled as quickly as possible.Plan A operates a custom-built high-clearance warehouse in Sydney with 24/7 security, CCTV, fire protection, and loading bays — built for fast, safe, scalable operations.
  8. International Fulfilment
    If you’re looking to expand beyond Australia, your 3PL should help you reach global customers without the shipping nightmares. It’s one of the best ways to scale your brand.A quality 3PL will be able to help you deliver your inventory internationally by leveraging their carrier network.At Plan A Logistics, we partner with major international carriers to ensure fast, affordable delivery around the world — with all orders tracked via your dashboard for peace of mind.
  9. Dedicated Customer Support
    When things go wrong (and sometimes they do), you need real support — not a ticket number and a bot. Logistics is all about communication. Reliable communication is one of the most overlooked parts of good logistics, especially when it comes to urgent requests or time-sensitive issues.
    At Plan A, 70% of customer enquiries are resolved within an hour, and you can always speak to a real person in our Sydney office. We’re big on communication and even provide monthly performance reports so you’re never left in the dark.
  10. Scalable Solutions for Peak Times
    A strong 3PL doesn’t just handle your day-to-day it flexes with your brand when things ramp up. The real test of a 3PL is how well it performs during peak periods. From Christmas sales to viral product launches, your 3PL provider should scale with demand.
    With Plan A Logistics, you can rest easy knowing we are able to scale storage, labour, and packing stations to meet seasonal demand, promo periods or sudden growth spikes, without missing a beat.At the end of the day, you should know that not all 3PLs are created equal. Service offerings and levels can vary widely, but the best ones offer the flexibility, tools and support you need to grow. From fast order fulfilment and real-time inventory viewing, to branded experiences and tech-driven efficiency, these services make up the backbone of modern fulfilment.
    If you’re looking for a logistics partner that offers all 10 (and then some), let’s talk. We’re here to help make logistics the easiest part of your business.

What Are the Benefits of Working With a Third Party Logistics (3PL) Company?

Outsourcing your fulfilment to the right 3PL partner can unlock serious growth for your ecommerce business. Here’s what you gain when you team up with a provider like Plan A Logistics:

  1. Save Time & Cut Costs
    Let the pros handle the packing while you focus on growth.
    Doing fulfilment in-house is expensive. Think warehouse leases, racking, software, forklifts, staff, super, insurance, the list goes on. Not to mention all the hours you spend packing orders, booking couriers, and dealing with late deliveries.
    Partnering with a 3PL like Plan A means you don’t need to build your own warehouse or hire a full logistics team. You get instant access to our space, systems, and crew, without the upfront investment.
    “We’d need a full warehouse team to do what Plan A does for us. It’s freed us up to focus on product and marketing.” – One of our happy customers
  2. Tap Into Supply Chain Know-How
    We live and breathe logistics, so you don’t have to.
    You didn’t start your brand to manage a warehouse — we did. Our team brings over a decade of fulfilment experience and best-practice knowledge across ecommerce, wholesale, and retail distribution.
    We also work closely with a network of specialists — from packaging and carriers to systems and growth consultants — so you can scale smarter with expert support.
    “Plan A’s experience made a huge difference. They had solutions for things we didn’t even know we’d run into.” – Plan A client in beauty and skincare
  3. Grow Your Reach
    Reach new markets without the headaches.
    Whether you’re looking to sell nationwide, test out new products, or expand into international markets, a good 3PL gives you the flexibility to go further.
    We help you:
    • Expand beyond Sydney with fast national delivery
    • Plug into multiple sales channels (Shopify, marketplaces, B2B, retail)
    • Access global shipping with simple, trackable options
    • Offer local shipping speeds with express or economy carriers

    Plus, with our smart warehouse location in Sydney, your customers get faster shipping — and you save on freight.

  4. Simplify and Streamline
    No more juggling warehouses, apps, or courier accounts.
    With Plan A, you can manage everything from one dashboard — from stock levels and orders to returns and shipping costs. We integrate with your ecommerce platform and tools so everything just works.
    Need custom packaging? Done. Want to bundle products? Easy. Got retail orders with strict routing guides? We’ve got you.

The right 3PL isn’t just a storage facility — it’s a growth partner. With Plan A Logistics, you’re getting expert support, powerful tech, and a team that cares about your brand as much as you do.
Ready to scale with less stress? Let’s chat logistics — we’ll show you how it all works.

How to Choose the Best 3PL Partner in Australia

Here’s what to ask before you outsource your fulfilment.

Outsourcing to a third-party logistics (3PL) provider can seriously level up your business. You get time back, reduce costs, and scale faster, especially if you’re selling across multiple channels.

But not all 3PLs are equal. Before signing up, make sure you’re choosing a fulfilment partner that understands ecommerce, prioritises customer experience, and has the tech and flexibility to support your growth.

Here are 5 questions to help you find the right fit:

  1. Can they grow with your business?
    Switching providers later is a pain — so get it right the first time.
    Look for a 3PL that’s set up for long-term growth. Whether you’re just starting out or already moving thousands of orders a month, your fulfilment partner should be able to support:
    • Omnichannel fulfilment – Orders coming from your website, marketplaces, or retail partners? No problem.
    • Custom packaging & kitting – Want to add personal touches or promo inserts? Easy.
    • Scalable operations – Big sale coming up? Your 3PL should handle sudden volume spikes without breaking a sweat.
    • Global-ready – Planning to ship overseas? Look for international options or cross-border solutions.
    • Fast shipping – Same-day dispatch cut-off and affordable express shipping are non-negotiable.
    • Hybrid fulfilment support – Thinking of running your own warehouse later? Some 3PLs (like us!) offer hybrid setups so you don’t need to start from scratch.

    Pro tip: At Plan A Logistics, our clients stay with us long-term because we evolve with them. We’ve helped brands grow from side hustle to retail powerhouse.

  2. How solid is their tech stack?
    Your 3PL’s tech should make your life easier, not harder.
    Ask about:
    • Direct integrations – Do they plug into your Shopify, WooCommerce, or inventory system?
    • Real-time tracking – Can you see what’s happening with your stock and orders anytime?
    • Automations – Manual work is a red flag. Smart fulfilment is streamlined and automated.
    • Data & insights – Good 3PL software helps you make smart decisions, not just ship boxes.

    With Plan A: You get a modern, cloud-based platform that shows you stock levels, order status, delivery tracking and more, all in real time.

  3. Are they reliable?
    Fulfilment is only valuable if it works, consistently.
    When things go wrong in logistics, it reflects badly on your brand — not your warehouse. Ask about:
    • Service level agreements (SLAs) – Do they commit to accuracy and speed?
    • Error rates – What’s their picking/packing accuracy?
    • Returns process – How do they handle returns?
    • Support team – Is there an actual human you can speak to when needed?

    Why it matters: At Plan A, our clients often say they never hear complaints about fulfilment — because everything just gets done.

  4. What visibility and reporting do they offer?
    Data is power. You need visibility to make the right decisions.
    Check if your 3PL can provide you with:
    • Inventory levels (by SKU, warehouse, and channel)
    • Order tracking and shipping status
    • Cost breakdowns (per order, per SKU)
    • Forecasting tools and stock alerts
    • Delivery performance and returns tracking

    At Plan A: You get full access to our client portal — track stock, orders, shipping costs and carrier performance all in one place.

  5. Where are they based — and why it matters
    Location affects your delivery speed, cost, and customer experience.
    Ideally, your fulfilment centre should be close to:
    • Major ports and airports – For faster domestic and international shipping
    • Your end customer – Reduce delivery times and carbon footprint
    • You! – Sometimes it’s just easier if you can pop in or send stock locally

    Plan A’s HQ is in Sydney, close to key freight routes and within reach of major carriers like AusPost, StarTrack and DHL. That means faster, cheaper delivery options for your customers — and more control for you.

Want to see how we stack up?

Let’s chat logistics. We’ll walk you through a demo, pricing, and how Plan A can support your ecommerce growth — no pressure.

In-House Logistics vs 3PL – Which Is Best?

If you’re picking and packing orders or managing a warehouse team, we can help you remove the stress by streamlining your daily operations so you can focus on growing your business.

In-House Logistics

Requires management of staff, stakeholders, and service providers

Costly as you grow. Requires you to pay upfront for warehouse space and staff costs.

You must find a suitable warehouse management system and pay upfront for the services you require.

Often in house order fulfilment is slow and during sale periods can be delayed, creating a negative customer experience.

Using a 3PL
Saves time with all aspects of warehousing and order fulfilment managed by your dedicated 3PL team.

Scales easily. You pay only for the services you use – not an entire warehouse.

Access the best warehouse management system for free as part of your service agreement. We will fully integrate your software & carrier requirements quickly.

Working with a dedicated 3PL will guarantee same day dispatch, and this high service level will remain even during your peak sales periods.

How 3PL Pricing Works

If you’re weighing up whether to keep your fulfilment in-house or look at working with a 3PL company, the biggest difference usually comes down to cost. Running your own warehouse means locking yourself into messy leases, hiring and managing staff, and covering all the required overheads. With a 3PL, you don’t need to worry about any of that. You only pay for what you use; stock space, pick and pack, packaging, and shipping. That way, your costs scale with your business at your peak times, instead of being stuck with fixed expenses all year round.

Every 3PL pricing structure is different — but here’s what typically gets charged:

  • Receiving & putaway
  • Storage (per pallet or cubic metre)
  • Pick and pack (per order/item)
  • Packaging (standard or custom)
  • Shipping (carrier rates or discounted rates)

We’re always transparent. No hidden fees. Just clear pricing to help you scale.
Contact us for a quote

When Should You Use a 3PL?

Not sure if it’s the right time to work with a 3PL? For many businesses, the tipping point comes when fulfilment starts taking up more energy (and money) than it should. A 3PL can step in to handle the heavy lifting when it comes to order fulfilment, so you can focus on growing your brand.

Here are the signs you’re ready:

  • Spending too much time packing orders
  • Outgrowing your storage space
  • Launching into wholesale or new markets
  • Dealing with late deliveries or unhappy customers
  • Planning a sale, promo, or seasonal spike

How to Measure 3PL Performance

Handing over your order fulfilment is a big step, so it’s natural to want confidence that day to day operations run smoothly. The best way to know if your 3PL is doing a good job is by agreeing upfront on some clear performance metrics. At Plan A, we track our performance using simple SLAs and KPIs so you can see exactly how we’re performing.

We track our performance using clear SLAs and KPIs:

  • Close to 100% pick accuracy
  • Same-day dispatch before 11am
  • Support response time: 70% of all customer queries are resolved within 1 hour
  • Monthly performance reports for full visibility

We keep you in the loop and we are accountable for our results.

Explore our performance SLAs

Why 3PL is Essential for Modern eCommerce Businesses

In today’s ecommerce savvy world consumers expect excellence from their retail experiences. Once they make a purchase, they want fast delivery, a standout unboxing experience and if they need it, a smooth returns process.

Using a tech-savvy 3PL like Plan A Logistics means you can deliver all that, without the stress or cost of doing it in-house.

Ready to Grow? Let’s Chat.

If you are looking for a professional 3PL service provider that delivers, we’ll help you scale with ease. Let’s make logistics the easiest part of your business.

Talk to our Sydney team

hello@planalogistics.com.au

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